This last weekend I was in the Okanagan with my wife and her parents from Montreal. Her father is a huge tractor fan and loves everything vintage so we stopped at a farm along the highway to check out their huge collection of tractors that were parked along the side of the road. They all had really cool, strong logos and other branded markings, many of which would be considered hip if they were designed today.
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.