What to Look for When Choosing a Creative Agency

choose_an_Agency_FREEBIRD_AGENCY

 

Having spent the last 20+ years running a creative agency I have had a lot of successful, and a few not so successful, client relationships. Time and time again the clients that are the most enjoyable to work with are the ones who consistently bring out the best work from our creative team. By reverse engineering my life as an agency executive I have been able to come up with a few simple tips that I believe will help you find an agency that’s right for you.

1) Find an agency who produces great work. An agency is only as good as it’s latest work so find a team who consistently produces amazing creative time and time again. For some agencies there can be a lot of turn over and the designers who produced their best work are long gone. Ask who is going to be working on your account and find out what projects they have worked on. Also ask who on their team will be working on your account and what kind of experience they have. It’s important that your agency is able to translate your brand’s vision into powerful creative that builds your brand and drives your sales time and time again. (more…)

How to Build a Powerful Brand in 5 Easy Steps

brand_plan_FREEBIRD_AGENCY

Building a powerful brand is a lot like going on a road trip. By understanding where you want to go you can then plan out the steps needed to take you there.

The following is are a few of the key steps that we use when creating a new brand. It’s a process that we developed over the last 20+ years and it has proven time and time again to be a powerful tool when working with both young start ups as well as large international brands. When creating a powerful brand we spend about 20% of our overall time into the first 4 steps. You will find this time spent to be invaluable as it helps to crystallize your vision for the brand and it ensures that your end creative is on path to get you where you want to go.

1) Start by understanding and communicating your short and long term goals. Years ago when Chip Wilson started lululemon he told me that he wanted his yoga startup brand to be as big a Nike. This meant that we needed to take a much different approach to building his brand than we would have if his goal was to be just the top yoga company at the time. We still needed to be true to the yoga community, but the brand image that we created for lululemon needed to resonate with a much much broader target market than it would have otherwise. At FreeBird Agency we start every project by first coming to understand what our clients short and long term goals are and then we plan our path to achieve those goals accordingly. (more…)

Tip of the Month

FreeBirdAgency_NoelFox_TipOfTheMonth_1

Having worked with a countless number of entrepreneurs over my 20+ years of branding and advertising, time and time again it’s those with the biggest goals who have achieve the biggest successes.

When my company started working with Westbeach as their advertising agency of record, Chip Wilson told me that he was bringing us on so that we could elevate the brand so that they could sell it. A few short years later they sold to a publicly traded company out of the USA.

Chip Wilson’s next company was Lululemon, a clothing line for doing yoga. From day one Chip told me “I want to be as big as Nike”. Big goals for a small start up in a market that no one had hardly heard about. As an agency we knew that we had to build a brand that resonated with everyone, while still staying authentic to the “non consumer” yoga community. With a little bit of strategy and a good plan of action we created a brand that the world believed in and wanted to be a part of. Had we created a brand that resonated with the yoga community they would have had a lot harder time growing to the size that they have.

Since then I have worked with countless entrepreneurs and it’s the ones who have biggest goals who time and time again reach the biggest successes. In fact, if we start working with a new company and they don’t have any goals for their brand, the first thing we do is a day of goal setting workshops. Once you know where you want to be, it’s easy for us to build a powerful brand that’s going to get you there.

If you have any questions, or are interested in finding out more about how we can help your brand achieve it’s success please feel free to contact me.

We look forward to the possibility of working with you.

Best Regards,
Noel Fox – FreeBird Agency Founder

Contact >>
Request an Estimate >>