Arcade Fire – Just a Reflektor

just_a_reflektorOK, I’m not expecting another “Funeral” or more specifically another “Neighbourhood #3 (Power Out)”, but throw David Bowie, Arcade Fire and some Google programmers together and you’re pretty much guaranteed to get something pretty cool. In this case it’s the pre-release marketing for the new AF album “Reflektor”:

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You’re going to need an Android phone or iPhone/iPad and then a laptop/desktop with a webcam that is running Google Chrome. But with a bit of patience you’ll get one heck of a innovative, highly interactive music video. This is really well done stuff guys. The song is pretty good too, seems like that disco beat is making a comeback this Summer.

Samlex – Plug in Your Stuff

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We just polished off some brand development, packaging and a spiffy new fully reactive parallax slider style website for Samlex America’s new line of inverter products.

Check out the creative or the site.

Tip of the Month

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Having worked with a countless number of entrepreneurs over my 20+ years of branding and advertising, time and time again it’s those with the biggest goals who have achieve the biggest successes.

When my company started working with Westbeach as their advertising agency of record, Chip Wilson told me that he was bringing us on so that we could elevate the brand so that they could sell it. A few short years later they sold to a publicly traded company out of the USA.

Chip Wilson’s next company was Lululemon, a clothing line for doing yoga. From day one Chip told me “I want to be as big as Nike”. Big goals for a small start up in a market that no one had hardly heard about. As an agency we knew that we had to build a brand that resonated with everyone, while still staying authentic to the “non consumer” yoga community. With a little bit of strategy and a good plan of action we created a brand that the world believed in and wanted to be a part of. Had we created a brand that resonated with the yoga community they would have had a lot harder time growing to the size that they have.

Since then I have worked with countless entrepreneurs and it’s the ones who have biggest goals who time and time again reach the biggest successes. In fact, if we start working with a new company and they don’t have any goals for their brand, the first thing we do is a day of goal setting workshops. Once you know where you want to be, it’s easy for us to build a powerful brand that’s going to get you there.

If you have any questions, or are interested in finding out more about how we can help your brand achieve it’s success please feel free to contact me.

We look forward to the possibility of working with you.

Best Regards,
Noel Fox – FreeBird Agency Founder

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D&J Urban Organic Gardening 2013

We are having an epic summer this year in Vancouver. Our garden plot is loving the weather so I thought I’d give you all a little update on a few highlights and share a recipe.

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I got to pitch-in and design some old fashioned-y (but fashionably contemporary?) new garden signs for the community.

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FreeBird Agency Mission

We just made a handy little graphic for the FreeBird Agency mission statement. Hope you enjoy.

FreeBird Agency mission graphic